This post is in response to an assignment for our non-linear story class. The assignment asked us to use the Aurasma app available and FREE for both Android and iPhone. The app allows users to create Auras, which is a form a augmented reality, which is basically used to bring life content that is in a magazine or book in it’s easiest format to as far as real object such as monitor or a building.
For my Auras I created I used the November issue of Eastbay‘s magazine or catalog. Eastbay is an online sports store and they sell sports related clothing and equipment, as well as non sports related clothing and shoes. So in the catalog shoes are featured a lot and since basketball shoes are worn a lot casually, I created a bunch of Auras, all videos ranging in different lengths for basketball: 6 shoes and 1ball. Below are are the pages I used in the catalog with the images circled:
These all activate either a clip from a related commercial or in the case with the ball a video that is very related to the brand of basketball that isn’t a commercial. To activate my Auras you would need first is to download the app, then create an account, then you want to search and follow me as a user under the name “jaybiz”. To understand a little better I added a few phone screenshots to understand a little better.
From left to right just to understand a little a) Homescreen b) Account setup/homepage c) The create an Aura button which is the + at the bottom and you want to preferably use a video/image/audio you have on your phone d) Select from the photo album for media on your phone e) This is the activation screen brought up when you press the square at the bottom in the middle and center the middle circle on your picture or word or object. To search you would press the magnifying glass.
a b c d e